Negotiation is part of every professional’s life. To negotiate, means to arrive at an understanding with another person, so that both of you are satisfied with the results. Do you know what is your skill in negotiation? If not, why not test and find out because most of our interactions demand negotiation. You are negotiating with your love partner about which place to go for dinner. You negotiate with your co-workers about how to divide the work. You negotiate with your clients about prices and you negotiate with your boss about your paycheck. Let us discuss important test factors of a negotiation.
Understanding Need – If you are a good negotiator, you would begin with understanding the need of the opposite party. Only after you get that understanding will you proceed further. The first requirement is to find out what the other person wants. If you are arguing with your spouse about which restaurant to go for dinner, find out his/her need. Do they want to have dinner outside or they are looking to get away somewhere for sometime? if later is the case, your choices increase many times.
Specifying Your Needs – Please spell out your needs clearly to the opposite party. Let them know very clearly about what you are looking for. If your boss knows that your real need is not rise in pay, but higher status, he/she can work out a solution quickly. Therefore please convey your needs clearly.
Reaching Understanding – This is the result both of you are seeking. If both the parties can modulate their needs so that they meet each other’s expectations, this can be done easily. Flexibility at this stage depends upon how much both of you are interested in negotiation. If both of you want a result without hurting the relationship, flexible approach is a primary requirement. Otherwise, one of you will walk away. Your skill as a negotiator depends upon satisfying you, the other party and getting a good result. You need to develop good thinking skills, communication ability and an understanding of the personalities and what drives them to act. Test yourself about these factors and find out how good a negotiator are you?
The draw towards this industry is the multimillion-dollar campaigns, and the glamour surrounding the promotion of products and the clients it represents. According to the Bureau of Labor Statistics ( bls.gov/ ), non-supervisory workers in advertising and public relations services made $633 a week on average in 2004. Companies in the advertising and public relations industry arrange advertisements for other companies and organizations and propose campaigns to encourage the interests and image of their clients. This industry also includes media representatives, radio, television, and the Internet. It also includes display ads, direct mail, billboards and other tangible media. The demand for educated advertising professionals is on the rise as technological advances give advertisers more options for the media on which they advertise.
You can earn an a advertising degree at public and private colleges and universities, as well dedicated technical schools that offer career specific programs. Specialty schools often offer two-year degree or certificate programs in advertising. Traditional four-year college and university programs offer advertising programs within other majors such as communications, business or art programs. Most people starting out in an advertising career will be required to hold a bachelor’s degree with a liberal arts background. Bachelor’s degrees are not required for entry-level positions in the creative department. Assistant art directors, for example usually need at least a 2-year degree from an art or design school. Although assistant copywriters do not need a degree, obtaining one helps to develop the superior communication skills and abilities required for this job. Entry-level positions in the industry include account management, media coordinator, or market research. Internships, in conjunction with your education, will help you get a job when you graduate. Completion of an internship is often a necessary requirement for many advertising firms. In addition to an internship, course work in marketing, design, statistics and accounting can help get you ready for employment in this field.